J Brand was co-founded by denim manufacturer Jeff Rudes and former stylist Susie Crippen. The two together set out to create classic and sophisticated jeans with the emphasis on fit -- and one must: create timeless products. Paying attention to details and clean, dark finishes, together they have created a combination of sexiness, style and comfort in women’s jeans. “It’s all about a woman looking beautiful in her jeans, not the jeans drawing attention to her,” says Susie. J Brand is successful in delivering new styles and trends which are a tremendous hit with celebrities like Kate Moss, Cameron Diaz, Kate Bosworth and Katie Holmes, as well as with top fashion editors including Anna Wintour of Vogue. As you can see J Brand jeans are a fashion must have in every woman's closet.