Rich kids, poor kids, teenage friends. A garage in Beverly Hills. The original LA punk rock scene. Creative minds seeking an outlet for the swell of angst building from within. This is the origin of Chaser. A generation which revolutionized music. As punk became new wave and new wave became corporate rock and corporate rock became grunge and rap and so on, Chaser evolved with the music. Rock tees became softer, softer evolved to blends, blends evolved to finer yarn count. Chaser changed with the times only to never forget it was born from a punk rock family.
The garments are luxuriously soft. When a Chaser customer wakes up in the morning we want Chaser to be the garment they want to wear, not the one they have to. If their job requires a suit, the moment the Chaser customer gets home they tear it off and put on their favorite Chaser garment.
Chaser will continue to add to their repertoire of clothing. They continue to push the boundaries of yarns, washes, silhouettes and prints. They are and always have been at the forefront of what Chaser does. What is next is what has not been done.